Zé Vieira
Innovation-driven research
Trends & Foresight

I am a market and UX researcher.

I work for companies and product teams that need deeper knowledge about the people that use their products, the environments in which they use them. Im working for large corporate clients via agencies, and for smaller and mid-sized companies with my own specialized team.

I enjoy the challenges of big and small companies alike, and appreciate all places within the product life cycle.

I have worked in diverse verticals, including sensory testing, packaging evaluation, financial services, technology, and sensitive topics such as terminal ilness, financial struggles, sexual dysfunction and male impotence.

My job is to explore situations, get to know places, observe behaviors and try to understand how the people system of values (so different in their contexts, interests and life stages) and their behavioural drivers works.

With information gathered in the field, I try to help companies imagine products and services that fit the context of people's lives that can support them in leading more meaningful and productive lives. One of the most fascinating topics is to study the places that people inhabit and learn how they build their spaces, how they choose the objects that will be part of the scenery and what they do to print their marks on the environment.

The way we set up the place where we spend most of our lives speaks a lot about who we are, our interests, but it also talks about the "spirit of time", the so-called "Zeitgeist". Coordenation and execution of qualitative projects focused on international client attendance and project design/planning.

Available to take on qualitative research projects from design to fieldwork, analysis and debrief. Currently conducting research as a partner to MR agencies, as well as taking briefs directly from end clients.

Often aiming with the latest generation of agile research technologies: Mobile and video platforms, U&A journals, and communities - for hybrid findings

hello@zvieira.com
+55 11 940 367 626

Latest positions

Trendwatching.com

2022 - 2023

Global Trends Analyst | Youth Culture & Behavior

Futurebrand

2021 - 2022

Insights Team Leader

PicPay

2020 - 2021

Senior Researcher

Consumoteca

2018 - 2021

Project Manager

 Numbers

are a great ally of words when telling a story

450+

Focus Groups

85

Clients

14

Years of experiencie on research 

200

Usability tests

30

Trend Reports

41

Online Communities

30+

Cocreation workshops

100+

Ethnographiess

5

Brand Positioning Strategy

30+

Social Media Planning

9

Mentorship

8000

Hours of formal learning

BACKGROUND

A CURIOUS 90`S KID WITH THE SUPER POWER OF TIME-TRAVELLING

2012

SOCIAL SCIENCES

Graduation degree - UNIFESP



2013

MARKETING & ADVERTISING

Graduation degree - MACKENZIE


2015

COOL HUNTING & TRENDSPOTTING

Extension - FAAP


2019

FUTURE STUDIES

Post-graduate degree - IED



2021

Innovation Culture & Design Management

MBA - MACKENZIE


2022

DIGITAL MARKETING & DATA SCIENCE

Graduation degree - FIAP


2023

Strategic Foresight & Futures Design

Master degree - ESPM

Recent partnerships


Recommendations

"Zé worked with me at FutureBrand and I recognize him as a brilliant researcher: with a lot of technical knowledge and also creativity.

A committed professional, who always came up with inventive solutions to problems and was very kind to people!""

Sabrina Capozzi

Director & Parter - Futurebrand

"Zé is a professional with a lot of field skills and moderation.

From the projects we worked on closely, I could witness a perceptive moderation that is not trapped in a plastered script.

I believe that this sensitivity is fundamental to work with research.

In addition, he always brought readings about his interviewees that were very pertinent to the work of the analysis team."

Marina Roale

Research head - Consumoteca