Zé Vieira
Innovation-driven research
Trends & Foresight
I am a market and UX researcher.
I work for companies and product teams that need deeper knowledge about the people that use their products, the environments in which they use them. Im working for large corporate clients via agencies, and for smaller and mid-sized companies with my own specialized team.
I enjoy the challenges of big and small companies alike, and appreciate all places within the product life cycle.
I have worked in diverse verticals, including sensory testing, packaging evaluation, financial services, technology, and sensitive topics such as terminal ilness, financial struggles, sexual dysfunction and male impotence.
My job is to explore situations, get to know places, observe behaviors and try to understand how the people system of values (so different in their contexts, interests and life stages) and their behavioural drivers works.
With information gathered in the field, I try to help companies imagine products and services that fit the context of people's lives that can support them in leading more meaningful and productive lives.
One of the most fascinating topics is to study the places that people inhabit and learn how they build their spaces, how they choose the objects that will be part of the scenery and what they do to print their marks on the environment.
The way we set up the place where we spend most of our lives speaks a lot about who we are, our interests, but it also talks about the "spirit of time", the so-called "Zeitgeist".
Coordenation and execution of qualitative projects focused on international client attendance and project design/planning.
Available to take on qualitative research projects from design to fieldwork, analysis and debrief. Currently conducting research as a partner to MR agencies, as well as taking briefs directly from end clients.
Often aiming with the latest generation of agile research technologies: Mobile and video platforms, U&A journals, and communities - for hybrid findings
hello@zvieira.com
+55 11 940 367 626
Latest positions
Trendwatching.com
2022 - 2023
Global Trends Analyst | Youth Culture & Behavior
Futurebrand
2021 - 2022
Insights Team Leader
PicPay
2020 - 2021
Senior Researcher
Consumoteca
2018 - 2021
Project Manager
Numbers
are a great ally of words when telling a story
450+
Focus Groups
85
Clients
14
Years of experiencie on research
200
Usability tests
30
Trend Reports
41
Online Communities
30+
Cocreation workshops
100+
Ethnographiess
5
Brand Positioning Strategy
30+
Social Media Planning
9
Mentorship
8000
Hours of formal learning
BACKGROUND
A CURIOUS 90`S KID WITH THE SUPER POWER OF TIME-TRAVELLING
2012
SOCIAL SCIENCES
Graduation degree - UNIFESP
2013
MARKETING & ADVERTISING
Graduation degree - MACKENZIE
2015
COOL HUNTING & TRENDSPOTTING
Extension - FAAP
2019
FUTURE STUDIES
Post-graduate degree - IED
2021
Innovation Culture & Design Management
MBA - MACKENZIE
2022
DIGITAL MARKETING & DATA SCIENCE
Graduation degree - FIAP
2023
Strategic Foresight & Futures Design
Master degree - ESPM
Recent partnerships
Recommendations
"Zé worked with me at FutureBrand and I recognize him as a brilliant researcher: with a lot of technical knowledge and also creativity.
A committed professional, who always came up with inventive solutions to problems and was very kind to people!""
"Zé is a professional with a lot of field skills and moderation.
From the projects we worked on closely, I could witness a perceptive moderation that is not trapped in a plastered script.
I believe that this sensitivity is fundamental to work with research.
In addition, he always brought readings about his interviewees that were very pertinent to the work of the analysis team."